Our Story

Alitheon® was launched in 2017 by some really smart people with tremendous real-world experience combining advanced mathematics and machine vision.  The goal was to tackle the real $3T problem of counterfeit goods, untraceable items, and poor identification of physical products.

The first chapter of our story , called Something from Nothing, was about creating the technology and proving to ourselves that it worked. With many a mistake along the way and more than a few proverbial rabbit holes, we were ready to move on to our next chapter – Going to Market. We are now providing our amazing FeaturePrint solution to customers, enabling them to do things they could only imagine before.

Today, with 50 issued patents, Alitheon is leading the innovation and disrupting this industry.



Our Vision for the Future


People trust that items are what they think they are by easily and rapidly identifying anything, anywhere, anytime, with just a camera.

council of elders

Mike Hay
The Edge Man

(Head of Applications)

Lisa Fulle
Queen of Cash

(Head of Finance)

Mark Tocci
The Wizzard

(Head of Technology)

Phil Derbyshire
The European

(Head of Customers & Partners)

Bob Combs
The Tinkerer

(Head of Services & Infrastructure)

Roei Ganzarski

The Head in Headache


Dave Ross

The Godfather

Chief Scientist)


(Board of Directors)

Latest News

oct 24, 2023  |  time

Alitheon's FeaturePrint® Named Among TIME Best Inventions of 2023

Every year for over two decades, TIME editors have highlighted the most impactful new products and ideas in TIME’s Best Inventions issue. To compile this year's list, we solicited nominations from TIME’s editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as AIgreen energy, and sustainability. We then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact.

The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world’s most powerful supercomputer, a game-changing entertainment venue, and a new shape—that are changing how we live, work, play, and think about what’s possible.

Read more


DEC 1, 2023  |  Specialty retail

Solving the Global Multi Trillion Dollar Problem of Counterfeit Goods

The problem of counterfeit products in the supply chain is an ever-growing threat. Logistics Management reported that counterfeiting is a trillion dollar issue and it is becoming increasingly harder to differentiate the fakes from the real thing. 

“Counterfeiting is a year-round occurrence and a growing problem,” says Roei Ganzarski, CEO at Alitheon. “The holidays magnify this issue as there is more shopping activity that happens in a short period of time. On top of that, many shoppers are now shopping online only, making it much easier for fake items to infiltrate the supply chain and put consumers at risk.”

Read more

DEC 28, 2023  |  bloomberg

Fake Plane Parts Scandal Shows Peril of Antiquated Paper System

After falsified records for spare aircraft parts set off a frantic global search for suspect pieces, the aviation industry now faces another daunting task: adapting the archaic paperwork for 100 million components to the digital age.

“The regulatory system allows things like AOG Technics to happen... Everybody checked the boxes, checked all the paperwork. And this still happens.”

Read more


Alitheon’s technology identifies parts by their own unique features so that no serial number is needed. The result is a new possibility for identifying parts, arguably better and more reliable than serial numbers.

modern machine shop

The FeaturePrint process allows the system to see an object once, and then verify it as often as needed over its lifetime.

SAE International