Our Story

Alitheon was launched in 2016 by some really smart people with tremendous real-world experience combining advanced mathematics and machine vision.  The goal was to tackle the real $2.3T problem of counterfeit goods, untraceable items, and poor identification of physical products.

The first chapter of our story , called Something from Nothing, was about creating the technology and proving to ourselves that it worked. With many a mistake along the way and more than a few proverbial rabbit holes, we were ready to move on to our next chapter – Going to Market. We are now introducing our amazing FeaturePrint solution to customers, enabling them to do things they could only imagine before.



Our Vision


Using just a photo, we provide the new standard in authentication, identification, and tracing of physical items, parts, and products with our simple to use FeaturePrint system.


Dave Ross
Chief Scientist

Mark Tocci
Head of Technology

Phil Derbyshire
Head of Customer Integrations,
GM Europe

Lisa Fulle
Head of Finance

Latest News


Want to Put a Stop to Counterfeit Goods? Take a Picture 

Can something that simple really authenticate every object in the world? It can, says Ganzarski, if one thinks of a photo as a digital fingerprint — every bit as unique as a literal human fingerprint.

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5 Q’s for Roei Ganzarski, CEO of Alitheon

The CDI spoke with Alitheon CEO about authenticating, identifying, and tracing physical items using just a digital photo.

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Apr 22, 2022  |  automotive news

Startup develops a way to know the identity of every part

A machine-vision startup has developed a digital fingerprinting technology that allows to track and authenticate parts across supply chains and distribution systems.

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“Alitheon’s technology identifies parts by their own unique features so that no serial number is needed.

The result is a new possibility for identifying parts, arguably better and more reliable than serial numbers.

modern machine shop

“The FeaturePrint process allows the system to see an object once, and then verify it as often as needed over its lifetime.

For some applications, this might only be long enough to move a part across an assembly hall, for other cases it could be years later when it’s time for warranty service, customer support or recycling.

SAE International