Our Story

Alitheon was launched in 2017 by some really smart people with tremendous real-world experience combining advanced mathematics and machine vision.  The goal was to tackle the real $2.3T problem of counterfeit goods, untraceable items, and poor identification of physical products.

The first chapter of our story , called Something from Nothing, was about creating the technology and proving to ourselves that it worked. With many a mistake along the way and more than a few proverbial rabbit holes, we were ready to move on to our next chapter – Going to Market. We are now introducing our amazing FeaturePrint solution to customers, enabling them to do things they could only imagine before.



Our Vision


Using just a photo, we provide the new standard in authentication, identification, and tracing of physical items, parts, and products with our simple to use FeaturePrint system.


Dave Ross
Chief Scientist

Mark Tocci
Head of Technology

Phil Derbyshire
Head of Customer Integrations,
GM Europe

Lisa Fulle
Head of Finance

Latest News

Aug 16, 2022  |  handelsblatt

How Switzerland prevents business with Russian gold 

The Swiss precious metals industry does not want to be accused of doing business with Russia or other dubious countries of origin. To prevent this, the industry uses high-tech methods

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Interview with Roei Ganzarski, CEO of Alitheon

Manufacturing counterfeits is a thriving business with hundreds of products duplicated and sold across the sold as original ones

Read more


sep 20, 2022  |  GeekWire

BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech

Alitheon, a Seattle-area startup that uses images to create and manage unique identifiers for physical objects, raised $10 million. BMW’s venture capital arm, BMW i Ventures, co-led the Series A round with Imagine Ventures

Read more


“Alitheon’s technology identifies parts by their own unique features so that no serial number is needed.

The result is a new possibility for identifying parts, arguably better and more reliable than serial numbers.

modern machine shop

“The FeaturePrint process allows the system to see an object once, and then verify it as often as needed over its lifetime.

For some applications, this might only be long enough to move a part across an assembly hall, for other cases it could be years later when it’s time for warranty service, customer support or recycling.

SAE International