Our Story

Alitheon was launched in 2017 by some really smart people with tremendous real-world experience combining advanced mathematics and machine vision.  The goal was to tackle the real $2.3T problem of counterfeit goods, untraceable items, and poor identification of physical products.

The first chapter of our story , called Something from Nothing, was about creating the technology and proving to ourselves that it worked. With many a mistake along the way and more than a few proverbial rabbit holes, we were ready to move on to our next chapter – Going to Market. We are now providing our amazing FeaturePrint solution to customers, enabling them to do things they could only imagine before.



Our Vision for the Future


People trust that items are what they think they are by easily and rapidly identifying anything, anywhere, anytime, with just a camera.

council of elders

Dave Ross
The Godfather

Chief Scientist)

Lisa Fulle
Queen of Cash

(Head of Finance)

Mark Tocci
The Wizzard

(Head of Technology)

Phil Derbyshire
The European

(Head of Customer Integrations,
GM Europe)

Andrey Shur
The Keeper

(Head of Program Management)

Adam Erickson
The Hunter

(Sales & Business Development)

Jonathan Meeks
The Tinkerer

(Head of Engineering)

Roei Ganzarski

The Head in Headache



(Board of Directors)

Latest News

FEB 1, 2023  |  2023

London Bullion Market Association Selects Alitheon to Bring Authentication and Traceability to Global Gold and Precious Metal Markets 

"Alitheon's FeaturePrint technology is easy to implement and even easier for our customers to authenticate our products," said Robin Kolvenbach, Co-CEO at Argor-Heraeus. "Because of this technology, there is no need to add anything else to our bars like stickers or markers."

Read more


JAN 31, 2023  | HERAEUS

Latest technologies improve the traceability of gold

Alitheon is a U.S. company that specializes in authenticating physical products using artificial intelligence (AI). The company's so-called FeaturePrint technology is an optical software that creates a digital fingerprint for gold bars. The technology thus enables products to be authenticatable, identifiable, and traceable.

Read more


jan 14, 2023  |  axios

Using iPhones to Detect Fakes

"Like many journalists, I'm a cynic by nature. Every so often, however, a new technology comes along that I get excited about. This week I'm going to introduce you to one such innovation." Felix Salmon

Read more


“Alitheon’s technology identifies parts by their own unique features so that no serial number is needed.

The result is a new possibility for identifying parts, arguably better and more reliable than serial numbers.

modern machine shop

“The FeaturePrint process allows the system to see an object once, and then verify it as often as needed over its lifetime.

For some applications, this might only be long enough to move a part across an assembly hall, for other cases it could be years later when it’s time for warranty service, customer support or recycling.

SAE International