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Alitheon and aXedras tackle traceability and authenticity in precious metal market

Alitheon and aXedras tackle traceability and authenticity in precious metal market

BELLEVUE, WASH., and ZUG, SWITZERLAND, OCTOBER 18, 2022 – Alitheon, an optical AI technology company, signed a letter of intent with aXedras to link and integrate its FeaturePrint® technology into aXedras’ blockchain-backed Bullion Integrity Ledger™. The aXedras solution is the underlying data platform ensuring data and product integrity in the bullion market along the value chain of precious metals. The aXedras solution refers and connects to security feature technologies used by refiners to enable vaults and investors to verify the authenticity of their precious metals under custody. Connecting FeaturePrint® to the aXedras solution is a logical step to provide seamless authenticity verification processes for bars along the chain of custody: creating an additional layer of trust

“It’s imperative that businesses filter out illegally sourced gold and be able to trust provenance,” said Roei Ganzarski, CEO of Alitheon. “Combining next-generation technology like Alitheon’s FeaturePrint and aXedras’ Bullion Integrity Ledger™ is setting a new standard for automated verification of gold bars along the value chain

“Connecting security feature providers like Alitheon to our Bullion Integrity Ledger™ provides a one-stop solution to market players along the value chain for product integrity including streamlined authenticity verification”, said Urs Röösli, CEO of aXedras.

Counterfeit and illegal bullion is a problem that continues to grow, with misled and uninformed dealers requesting greater track, trace, and authentication tools. Alitheon provides its patented FeaturePrint® technology, which creates for items what fingerprints are for people to bullion refiners as security feature for their bars.

Pharma Manufacturing announces the 2022 Pharma Innovation Award winners

The Pharma Innovation Awards are an annual celebration of new technologies and services that help advance product quality, risk reduction and manufacturing efficiency.

Alitheon is one of this year's Pharma Innovation Award winners!


Software set to solve multi-billion counterfeit problem

By creating a unique “fingerprint” of an item, AI-based software could offer a solution to fighting counterfeit goods, which cost the world’s economy hundreds of billions of dollars each year.

“The technology that the counterfeiters use is fantastic. It gets better and better every year as well,” Ganzarski said, adding: “it’s just like the virus and anti-virus problem in computers.”


BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech

Alitheon, a Seattle-area startup that uses images to create and manage unique identifiers for physical objects, raised $10 million. BMW’s venture capital arm, BMW i Ventures, co-led the Series A round with Imagine Ventures.

Founded in 2016, the company aims to help customers from industries such as automotive, aerospace, medical, collectibles, and luxury goods prevent counterfeits and misidentified parts. The idea is to replace stickers, barcodes, QR codes, and other tools that the company says are susceptible to fraud, damage, manipulation, and loss. 


BMW i Ventures leads Series A investment in optical AI technology company Alitheon

BMW’s venture capital firm, BMW i Ventures, has announced its lead investment in a US$10m (£8.75m) Series A round for Alitheon, an optical AI technology company.

BMW i Ventures previously invested in the company’s seed round and is co-leading this round of investment alongside Imagine Ventures, a Seattle-based venture capital firm.


Bellevue startup Alitheon raises $10M with eye on headcount growth

Bellevue-based product authentication company Alitheon has raised a $10 million Series A round.

With the funding, announced Tuesday, Alitheon CEO Roei Ganzarski said the company plans to add about six to eight employees this year to its current 14-person team. He added that most of the employees are based in the Puget Sound region.


How Switzerland prevents business with Russian gold

The Swiss precious metals industry does not want to be accused of doing business with Russia or other dubious countries of origin. To prevent this, the industry uses high-tech methods.

Alitheon is key to this.


Alitheon’s optical AI combats counterfeiting

A startup company called Alitheon has come up with a way to solve this [countefeting] problem using optical artificial intelligence. Much like a fingerprint, which is very unique, the optical AI identifies physically inherent characteristics of goods. Because, even if they appear identical, they are not.


Interview with Roei Ganzarski, CEO of Alitheon

Manufacturing counterfeits is a thriving business with hundreds of products duplicated and sold across the sold as original ones. At the individual level, the consequences are grave, particularly when the products in question belong to the automobile industry or pharmaceuticals. Object identification technologies, to date, haven’t been able to contain the menace of counterfeits. 


A Digital Fingerprint to Combat Counterfeit Goods 

Alitheon’s optical artificial intelligence system can authenticate products by simply taking a picture. 

Through the use of an optical artificial intelligence (AI) system, the [Alitheon] technology can identify counterfeit goods—right down to an individual tablet.


Want to Put a Stop to Counterfeit Goods? Take a Picture

Ganzarski believes the solution lies in something that, at first blush, might seem suspiciously low-tech: pictures.

Can something that simple really authenticate every object in the world? It can, says Ganzarski, if one thinks of a photo as a digital fingerprint — every bit as unique as a literal human fingerprint.


5 Q’s for Roei Ganzarski, CEO of Alitheon

The Center for Data Innovation spoke with Roei Ganzarski, CEO of Alitheon, a U.S.-based company focused on authenticating, identifying, and tracing physical items, parts, and products using just a digital photo. Ganzarski discussed the potential of using advanced optical AI to track and trace items in production lines and supply chains to stop counterfeits and other fakes.


Startup develops a way to know the identity of every part

A machine-vision startup has developed a digital fingerprinting technology that allows to track and authenticate parts across supply chains and distribution systems.


BMW-Backed Technology Fights Counterfeiting of Auto Parts



Alitheon's digital fingerprinting technology (FeaturePrint ID), which represents product surfaces as math formulas to enable on-demand verification of an authentic auto part via an industrial camera or a handheld app.


BMW Makes Big Investment to Fight Counterfeiting

Counterfeit automotive parts are big business. The U.S. Department of Commerce has estimated that the industry is now worth about $45 billion


Alitheon in First Shift: Finding Counterfeit Parts

Angelina Czarnecki features Alitheon in her First Shift news program and interviews CEO Roei Ganzarski. Goto time stamp 2:50


Former MagniX head named CEO of Bellevue startup Alitheon

Bellevue-based product authentication startup Alitheon has named Roei Ganzarski as the company's new CEO. "Alitheon’s disruptive technology is like nothing I have seen before and is truly cutting-edge," Ganzarski said in a news release. "It is the missing link between the physical and digital worlds. I’m extremely excited at the opportunity to lead this team and take the company forward."


Electric aviation pioneer Roei Ganzarski plots a new course as CEO at Alitheon digital ID venture

Roei Ganzarski is embarking on a totally different kind of tech adventure. He’s just been named president and CEO of Alitheon, a Bellevue, Wash.-based venture that focuses on digital fingerprinting for physical products.