News Coverage

While making headlines is not what our work is about, we do want to share some of the stories and and write-ups when they happen.

How Switzerland prevents business with Russian gold

The Swiss precious metals industry does not want to be accused of doing business with Russia or other dubious countries of origin. To prevent this, the industry uses high-tech methods.

Alitheon is a key element of this.


Alitheon’s optical AI combats counterfeiting

A startup company called Alitheon has come up with a way to solve this [countefeting] problem using optical artificial intelligence. Much like a fingerprint, which is very unique, the optical AI identifies physically inherent characteristics of goods. Because, even if they appear identical, they are not.


Interview with Roei Ganzarski, CEO of Alitheon

Manufacturing counterfeits is a thriving business with hundreds of products duplicated and sold across the sold as original ones. At the individual level, the consequences are grave, particularly when the products in question belong to the automobile industry or pharmaceuticals. Object identification technologies, to date, haven’t been able to contain the menace of counterfeits. 


A Digital Fingerprint to Combat Counterfeit Goods 

Alitheon’s optical artificial intelligence system can authenticate products by simply taking a picture. 

Through the use of an optical artificial intelligence (AI) system, the [Alitheon] technology can identify counterfeit goods—right down to an individual tablet.


Want to Put a Stop to Counterfeit Goods? Take a Picture

Ganzarski believes the solution lies in something that, at first blush, might seem suspiciously low-tech: pictures.

Can something that simple really authenticate every object in the world? It can, says Ganzarski, if one thinks of a photo as a digital fingerprint — every bit as unique as a literal human fingerprint.


5 Q’s for Roei Ganzarski, CEO of Alitheon

The Center for Data Innovation spoke with Roei Ganzarski, CEO of Alitheon, a U.S.-based company focused on authenticating, identifying, and tracing physical items, parts, and products using just a digital photo. Ganzarski discussed the potential of using advanced optical AI to track and trace items in production lines and supply chains to stop counterfeits and other fakes.


Startup develops a way to know the identity of every part

A machine-vision startup has developed a digital fingerprinting technology that allows to track and authenticate parts across supply chains and distribution systems.


BMW-Backed Technology Fights Counterfeiting of Auto Parts



Alitheon's digital fingerprinting technology (FeaturePrint ID), which represents product surfaces as math formulas to enable on-demand verification of an authentic auto part via an industrial camera or a handheld app.


BMW Makes Big Investment to Fight Counterfeiting

Counterfeit automotive parts are big business. The U.S. Department of Commerce has estimated that the industry is now worth about $45 billion


Alitheon in First Shift: Finding Counterfeit Parts

Angelina Czarnecki features Alitheon in her First Shift news program and interviews CEO Roei Ganzarski. Goto time stamp 2:50


Former MagniX head named CEO of Bellevue startup Alitheon

Bellevue-based product authentication startup Alitheon has named Roei Ganzarski as the company's new CEO. "Alitheon’s disruptive technology is like nothing I have seen before and is truly cutting-edge," Ganzarski said in a news release. "It is the missing link between the physical and digital worlds. I’m extremely excited at the opportunity to lead this team and take the company forward."


Electric aviation pioneer Roei Ganzarski plots a new course as CEO at Alitheon digital ID venture

Roei Ganzarski is embarking on a totally different kind of tech adventure. He’s just been named president and CEO of Alitheon, a Bellevue, Wash.-based venture that focuses on digital fingerprinting for physical products.