Luxury Goods & Brand Protection
Every genuine piece carries its own proof of authenticity.
Counterfeits cost the luxury industry over $600 billion annually. FeaturePrint® makes the product itself the authenticator — with no labels, holograms, or certificates that can be copied.
Luxury Goods & Brand Protection
Key Capabilities
FeaturePrint® authenticates every physical item from a single photograph — with no labels, no barcodes, and no special cameras required. Greater than 99.9% accuracy. Zero false positives.
Authentication at Resale
Secondary market platforms and resellers can authenticate any item from a photo — confirming it is the exact genuine item enrolled at manufacture. Works for watches, handbags, jewelry, sneakers, spirits, wine, and any luxury good with a physical surface.
Anti-Counterfeiting
Counterfeit luxury items — even sophisticated fakes with genuine-looking labels and holograms — fail FeaturePrint® authentication because their physical surface does not match the enrolled genuine item. Zero false positives means every failure is a confirmed fake.
Gray Market Diversion Detection
FeaturePrint® traces each item from its authorized channel. When an item surfaces at an unauthorized reseller, in an unauthorized market, or at a diverter, authentication immediately flags it — enabling brand owners to identify, quantify, and stop gray market activity at the individual item level.
EU Digital Product Passport
EU DPP regulation mandates persistent digital identity for luxury goods, textiles, and electronics. FeaturePrint® serves as the physical anchor for DPP compliance — each item's surface becomes its DPP identity, with no modification to the product required.
The Counterfeit Threat to Luxury Brands
The global luxury industry loses over $600 billion annually to counterfeiting and gray market diversion. High-quality counterfeits now fool trained authenticators and pass visual inspection. Labels, holograms, authentication cards, and certificates can all be replicated or transferred.
FeaturePrint® closes this gap permanently. The product itself becomes the proof of authenticity — its natural surface features enrolled once at manufacture and verifiable forever from a smartphone photo. No label to copy. No certificate to forge. No hologram to fake.
EU Digital Product Passport Ready
EU DPP regulation takes effect progressively from 2026. FeaturePrint® provides the physical identity anchor DPP compliance requires — each product's unique surface features serve as its persistent digital identity across its entire lifecycle, from manufacture through resale and recycling.
Ready to secure your supply chain?
Speak with our specialists to integrate FeaturePrint® into your authentication and traceability workflows.